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Five promotional actions before releasing a new album.Rayan Borhani

Rayan Borhani is a professional and famous Iranian musician and arranger who started his career in 2010 and does more than 90% of his music work himself.

A musician who works with great determination and with great goals

Rayan wants to tell the fans a lot of important points about professional music advertising

Tips that he has learned over the years through experience.

Tips that work for every musician.

Your new album should not be advertised on the day of release because it's too late.

But where to start? And more importantly, how to launch this ad campaign when your album is not yet complete

Five promotional actions before releasing a new album

1 Find the story behind your music and talk about it

Have 2 new biographies and publish

Make a list of 3 media outlets and send emails and messages to all of them

Update 4 pages and any pages you have

5 Match your music story with a picture story


At first

Set the release date of the album

Whether your album ends or not, you have to choose the release date

Setting a release date to reach your goal has many benefits, helping you make time management decisions

It also puts you under healthy (not destructive) pressure to manage your energy properly


Find the story behind your music and talk about it

Every album, every song, every melody and chord has a story behind it. And these are exactly the stories that make up your advertising campaign

See what's interesting and unique about your new music, find it and talk about these stories until the day it's released

When the artist is promoting his work, he usually does not feel pleasant and may feel heavy, but telling the stories in each of your songs makes this heavy feeling a different feeling and ultimately more personal and attractive from the audience's point of view. Sit down

To find out what your music story is, just ask yourself the following questions

What made me write this music?

Is writing this music in response to something important that has happened in my life?

Where was I when I wrote this music?

What are the ideas behind my music?

What is the connection between me, the instruments, the people who help on my album?

This is a good question to think about and find the story behind your music. Let everything you discover become your music advertising guide until the day it is released

And on the day of release, your music will speak for you. But until that day, by telling the stories behind each song, you helped make your ad campaign (personal) and (original)

Two things that are most needed in advertising campaigns today


Have a new biography and publish it

You need to have a biography of yourself and a new album to publish on websites, forums, social networks, magazines and media and not just rely on your own page.

The following are points that should be discussed in the biography

Announcement of album release date

A short biography of yourself

Insert communication channels

Writing a biography by the artist himself can be difficult and you do not know exactly what to talk about that is both unique to you and attractive to the audience.

Placing your biography and introducing your new album on other pages and pages will cause you to be more in front of your eyes if you are in the shadows, and wherever you live, introduce yourself and the cartoon Onur Earth. Wait until they find your audience, it's up to you to present yourself and your art to the audience.


Make a list of media and send emails and messages to all of them

Now it's time for this information to be published in any media that helps your new album be seen. These media include the following

Friends page

Music pages

Blogs and websites

Online podcasts and networks

Independent and public radio and channels

And generally talk about your album wherever possible

You have to use all the chances you have, so the more of these media, the better your chances.

Doing this requires setting up a list, setting up a list takes time, and some media are not free

So maybe you need to focus on this for at least a month or more to be able to have your new album released in other media as much as possible.

You may not receive a response or you may encounter a cold response when communicating with media owners.

But you have a coherent plan and just go according to the plan you have and try to connect with all the pages you have in mind to do this.


Update the pages and any pages you have

Obviously, when you want to release a new album, you have to update the pages you are active on and talk about your album on all pages, and as mentioned in the first step, these updates should not be done on the last day, the day the album is released.

These pages usually include the following for Iranian users



And the rest of the list includes the following

official website

List of emails

Spotify Artist Page






And any other media that allows this to reach your audience to your music

Consider this point, for example, if you are not active on Twitter, then you do not need it and spend your time on the pages that you are active

Having an official website is an important step for serious artists and in the long run can become an important base.

One reason is that you have a personal page where only your music is there that can add to the artist's reputation and anyone from anywhere in the world has direct access to your music and over time a list of audiences who register their email on your site. You will be notified and will be notified via email when a new album is released


Match your music story with a picture story

Videos, photos and even color schemes associated with the new album are all part of the release. They help reinforce your story. They create movement and energy and impress more audiences. In general, visual elements have become more important in the music industry than ever before

Although these issues may seem strange and unimportant to the artist, by finding the story behind the music, you can achieve a great visual element. When you use visual elements, you have a multiplier effect on the audience, especially attracting a new audience, and the more cohesive these visual elements are and the more relevant they are to the new album, the better the result.

These visual elements can be applied to all your photos, banners, videos and even your website design and everything you publish.

Collaborate with an artist to help shape the visual element that will be most effective in the ads you need, which should be started months before the release of the new album.

So document and publish the stories and ideas behind your music with related visual elements

This even applies to any photo you post on Instagram

Chinese Introduction and Promotional Measures Before Planning a New Album, Musicians Do Not Always Know

Having the right patience and focus and paying attention to actions will lead to the success of your next album


In the end, your music will always speak for itself. But introducing the Chinese and doing these things will be a smart way to get the sound of your music to more listeners.

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